stories with
a dress code

We believe that what we wear
is part of who we are
and what we want to be.

Our t-shirts are a challenge to the imagination and creativity.

Be part
of this
story.

Each t-shirt
tells a story.
A good story to look for. Photography, words in an emotional connection between us, between you and the world.

WHO WE ARE

Living
the
story.

Pichelini & Friends is a family, is
a community, is a way of living.

We are Paulo and Joana, the Pichel siblings, and the creators of this brand. Our aim is to share our adventures all over the world, bringing joy, imagination and desire to those who love life and storytelling.